Veronica's Blog

Life Beautifully Organized

Lessons from Entrepreneurs

This week my entry is a little different.  I want to highlight a two part interview that the Seattle Examiner published from their Lessons from Entrepreneurs series.  Yes, a bit of shameless self-promotion!  It was a real honor to be selected and featured by Charmin Calamaris. When I started this journey (and it is a journey), a few years ago I had no idea how hard it would be to launch a product.  We see success stories like Spanx and think success happens overnight.  The truth is that most entrepreneurs work quietly and very hard for a number of years before major success arrives.  However, everyday there are little successes that should be recognized and celebrated .  Today,  mine is the Vemayca Profile and Q&A in the Seattle Examiner.    

Linda Snyder from Seattle Ladies Who Launch told me that you have to launch a product to know how to launch a product.  That makes perfect sense to me!  If I can help one other entrepreneur with my Profile and Q&A that would make me happy.  Please pass it along to anyone you know who is thinking of  starting their own business.

Make-up Must Haves

A make-up expert recently shared her list of make-up items that she could not live without.  The list was featured in a major women’s magazine.  I got to thinking about my list.  How could I possibly narrow the choices down to just five products?  I don’t consider myself a make-up expert by any stretch of the imagination, but admittedly, I love all things related to make-up and cosmetics (you already knew that).  

Here is my list:

Maybelline Mascara-What can I say, it does the job and it is inexpensive.  I still can’t figure out why anyone would pay over $6.00 for mascara, especially since mascara needs to be replaced so often.  I think my eyes are my best facial feature so mascara is at the top of my list.

Trish McEvoy Luxe Moisture Balm-I love, love this product and I use it on my lips every day.  It goes on like silk and keeps my lips feeling super soft.  When I don’t have appointments outside the house, it is the only thing I wear on my lips.  I also use it on areas of my face that needs a little extra moisture.  It is a multiple purpose balm and definitely worth every penny.

Bare Minerals Powder Foundation-My friends know that I  am a huge fan of Bare Minerals.  There are several reasons why I love this powder foundation.  It is all natural, I travel a lot and it is one less liquid to worry about and finally, this powder makes my skin look flawless.

Bare Minerals Powder Blush-This blush was placed on my list for the same reasons I love the Bare Minerals Powder Foundation.  My skin is fair, so adding color to my cheeks and forehead is a definite must do, especially during our winter months in Seattle. This blush looks better as the day wears on.

Ocean Potion Sun Block-It is probably a little odd of me to include sunscreen on my list, but it is a must have for me.  No matter what time of year,  I wear sunscreen.  During a trip to South Beach, Florida, I discovered this wonderful sunscreen and I have been using it ever since.  It is not sticky and doesn’t have that strong sunscreen smell.  

This was a really good exercise for me, since it caused me to get my make-up must haves organized.  I stocked up last week and this will carry me through the summer.  What are your five must have make-up products?

Purple Suede Shoes

In the movie, “It’s Complicated”, Meryl Streep’s character Jane wears a pair of purple boots.  She looked fantastic in them.  After the movie, I couldn’t stop thinking about her boots.  Maybe it was time for me to push the envelope and add more variety to my shoe collection.  I searched zappos.com and came across a fabulous pair of Franto Sarto purple pumps, ordered them and in typical zappos.com style, I had them on my feet in two days.  I jumped right into this decision, despite the fact that purple isn’t a color I normally go for.  My new shoes are surprisingly comfortable and I absolutely love them. 

I have a organizational rule for my closet.  When I buy a new pair of shoes, I must get rid of an older pair.  Unlike celebrities who have huge closets devoted to shoes, the space in my 1960’s house is very limited.  In my world, I have to put effort into keeping  my shoes neatly organized.  The clear plastic shoe-boxes available at the Container Store work perfectly for me.  They stack really nicely and keep the dust off my shoes.  Now that I work from home, I limit myself to 25 boxes.  When my new purple suede shoes arrived, I eliminated one pair of shoes.  It wasn’t that hard, because I can always find a pair of shoes that I haven’t worn in a while or that has seen better days.  How do you keep your shoes organized?

Veronica

Winter Skin

Winter is really hard on my skin, especially since I have super dry skin.  It is an ongoing challenge keeping my skin moisturized and looking good.   After returning from our  ski trip to Whistler I noticed that my skin had taken a serious turn for the worse.  It was parched, dull and you could see every single wrinkle on my face!  I concluded that simply applying a thick layer of moisturizer on my dry and dehydrated skin was doing nothing to improve matters.  Why I thought that would ever work is beyond me.

Although I update my makeup palette regularly, I had not updated my skincare routine since leaving Texas.  Launching Vemayca left me precious little time, so I had a good excuse.  What I discovered, is that the skincare options now available are just unbelievable.   Besides the usual array of cleansers and moisturizers,  there so many new anti-aging, firming and hydrating products.  You can easily establish your very own day spa in your bathroom. 

This is all so exciting to me!   Last week I got organized and added the following to my skincare arsenal: exfoliating pads, microderm abrasion, a firming cream and a heavy duty night cream.  Within a couple of days I could see and feel the difference.  My skin looks brighter and is soft and smooth.  The firming cream is like having a mini facelift. My husband Dave noticed right away!  I am now a walking  advertisement for what the right skincare products can do.  Am I the only one that has suffered with dry skin needlessly?