Veronica's Blog

Yesterday I went to a networking luncheon.  Once I tell people what I do, the next question I get is, “Can I see your cosmetic bag?”

Does a new mom carry pictures of her newborn?  It takes me two seconds to whip out my bag and begin explaining why I designed the Vemayca bag the way I did.  Inevitably they point out how soft it is and scrunch it up against their chests like it is a teddy bear.  It is really cute.

Then comes the next question, “Can I open it?” “Yes of course,” I always answer. After all, there is nothing weird or embarrassing inside (well at least not in my mind).

This is what you would find inside my cosmetic bag:

In the major compartment: lipstick, mascara, hand cream, small mirror, small bottle of aspirin, toothbrush, dental floss.

Side pocket #1: tea bags, hand wipes, Crest white strips, mints

Side pocket #2: eyeglasses, a small zip top bag with cotton balls and Q-tips, hair ties, bobby pins

I know what you might be thinking, a little light on the cosmetics and a bit heavy in the dental hygiene area.  True, however a great smile is the best cosmetic.  What do you carry in your cosmetic bag?

Last week I wrote about my new summertime makeup strategy.  In case you missed it, here’s a short summary.  It is hot. I need to simplify my makeup routine.  I can do it with just four products: tinted moisturizer, mascara, concealer and lipstick.

I heard from a couple of friends who thought this was a great idea and acknowledged they too were stuck in a makeup rut.  What to do? My advice as a lover of all things makeup: First, schedule an appointment with a makeup artist.  Many cosmetic counters at high-end department stores routinely offer complimentary makeup sessions.  Tell them what you are trying to achieve: an updated look for summer.  They’ll show you how to create a look perfect for summer and introduce you to some fresh trends.  I am always amazed at how wonderful a professional application of makeup makes me feel.  I look younger and they always know how to highlight my best features.  Don’t feel like you have to fill your makeup bag to the brim.  It is not necessary to spend hundreds of dollars at the end of your makeup session (although a purchase or two is expected).

Based on what you have and what you need, you can prioritize your new purchases.  And back to my post from last week, focus on products that will give you a simplified summertime makeup routine!

It is Seattle, it is hot and summer has finally arrived.  After experiencing a few days of brutal 90-degree heat and make-up melting off my face, I decided to simplify my make-up routine.  Time to go a bit more natural for the summer months. I also didn’t want to spend anymore time in my sauna of a bathroom than absolutely necessary. 

I pared my daily routine down to just four products (and it wasn’t that difficult):

Tinted Moisturizer, Waterproof Mascara, Lipstick and Concealer

I use Benefit Tinted Moisturizer-You Rebel.  This product combines color with a moisturizer and a sunscreen.  It is perfect for my new summer minimalistic approach to make-up.  When it comes to mascara, I don’t require anything fancy, just Maybelline waterproof black mascara from the drugstore.  My new current favorite lipstick is Jing-a-ling, also from Benefit.  It keeps my lips moisturized and adds the necessary amount of shine (in the right place) to my face.  I love, love this lipstick.  Finally, Benefit’s Stay, Don’t Stray concealer and primer is perfect for brightening up in and around my eyes.  Most make-up brands have similar products, I just happen to be on a Benefits kick right now.

Do you change your make-up routine during summer?

It’s the beginning of summer and the official kickoff to the travel season.  To celebrate the start of the travel season, we’re giving away one Vemayca cosmetic bag.  The teddy-bear soft and luxurious Vemayca cosmetic bags were designed to be used with or without the Soft Pearl Liner.  The possibilities are endless.

To enter this giveaway, tell us what you would carry in your Vemayca cosmetic bag.  Leave a comment on this blog or on our page on Facebook or tell us on Twitter (using hashtag #Vemayca).  The more creative your responses, the better!

The winner will be chosen at random on June 30th and gets a beautiful Vemayca cosmetic bag in either Red Amore or Charcoal Mink — you pick the color.  Good luck!